UTM Link Builder

Destination URL * The page you want people to land on. We keep any tags already on it, and never touch the part after a #.

Campaign source * Where the click comes from — e.g. newsletter, linkedin, google.

Campaign medium * The type of channel. Pick from the list where you can — sticking to the same words is what keeps your reports readable.

Campaign name * The specific push this link belongs to — e.g. spring-launch, black-friday.

Campaign term (optional) Only for paid search — the keyword you bought. Leave it blank for anything else.

Campaign content (optional) Tells apart two links in the same send — e.g. header-cta vs footer-link.

How to clean the values — analytics treats LinkedIn and linkedin as two different sources, so keeping one style stops your data splitting in two.

Good to know: UTM tags are for links you post somewhere else — a LinkedIn post, a newsletter, an ad. Tagging a link to your site from LinkedIn is exactly right; that's the whole point. What to avoid is tagging links between your own pages (say, your homepage to a product page) — that makes your own site show up in your analytics as an outside visitor.